James Hoffmann's Live Decaf Tasting 2024
I admit, I am a big fan of James Hoffmann, ever since YouTube showed me his Dalgona Coffee video in April of 2020. A few years ago, he decided to do a World's Largest Coffee Tasting. He worked with Cometeer Coffee to get 17,000 tasting kits - and sold out in less than 3 hours. While the tasting was a success, he knew if he were to do something similar, he'd have to go bigger. So, he decided to do a Decaf Tasting on December 15th. He purchased ~16 tonnes (not to be confused with tons) of one coffee from one coffee grower, and split the lot into 4. There are three ways to decaffeinate coffee, so one batch was held back as a control batch, and the other three went to different decaffeination plants. He contacted roasters all around the world to see if they were interested in taking part in this tasting and would roast the green coffee beans and send them out to people buying the tasting kits. 23 roasters in the US agreed, and within a week, all of them were sold out. Lucky for m...